Veronica Rodriguez vice president, multicultural marketing
Edelman today announced the appointment of Veronica Rodriguez as vice president, multicultural marketing in the New York office. Rodriguez will report to Sonia Sroka, executive vice president and group head, Edelman multicultural.
Drawing on over 15 years of consumer marketing and digital communications experience, Rodriguez will provide strategic counsel to clients across the Edelman portfolio that reach diverse multinational and multilingual audiences.
“Veronica will be an instrumental driving force in the growth of our multicultural practice,” said Sroka. “Her industry experience, strong entrepreneurial spirit and proven track record of delivering measureable results for clients make her a valuable addition to our team.»
Clients represented by the Edelman multicultural marketing team in New York include: Unilever, American Heart Association, Heineken, Kimberly-Clark, AstraZeneca and Darden Restaurants, among others.
Edelman (firm) (Photo credit: Wikipedia)
Rodriguez joins Edelman from VPE Public Relations, a full-service U.S. Hispanic communications agency where she headed east coast operations and oversaw the agency’s Verizon Wireless business. Prior to VPE, she served as the senior public relations and social media manager at The Vidal Partnership. During her tenure, she led national campaigns for brands such as Diageo, Heineken, JC Penney, Kraft, Macy’s, Sprint and The Home Depot.
“I am very excited about my new role and look forward to helping Edelman’s impressive roster of clients develop strategies to build authentic relationships with diverse audiences,” said Rodriguez.
Rodriguez began her career in music and video gaming where she built global awareness and product integration opportunities for Grammy award-winning artists at Universal Music Group and worked on brand repositioning and corporate communications at Atari.
She is completing her Masters of Science in Executive Communications Management at the S.I. Newhouse School of Public Communications at Syracuse University and is a graduate of John Jay College of Criminal Justice at the City University of New York.
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