The Jaguar Project 7 concept will make a dynamic debut at the 2013 Goodwood Festival of Speed on July 12. This concept vehicle is based on the 2014 Jaguar F-TYPE, an all-new, two-seat convertible sports car and winner of the 2013 ‘World Car Design of the Year’ award.
“Project 7 is a single-seat sports car based on the F-TYPE, with the kind of racing-inspired form that designers dream about. It has one purpose: to be driven fast and enjoyed. Jaguar sports cars are known for exceptional performance and clean design. Project 7 captures that spirit in its purest form.”
-Ian Callum, Director of Design, Jaguar
Project 7’s name acknowledges Jaguar’s winning of Le Mans seven times between 1951-1990, and its blue paintwork is reminiscent of the victorious Jaguar D-type cars of 1956/1957.
High-performance sports car
“The overriding dynamic aim when developing the F-TYPE was ensuring connected feel; it’s a true, driver-focused sports car; agile, immediate, fast and, of course, fun. Having achieved that for the road, Project 7 has given us a unique opportunity to go that little bit further. It’s visceral in every sense – its response, its sound and its sheer performance. I’m very much looking forward to driving it at Goodwood.”
-Mike Cross, Chief Engineer, Vehicle Integrity, Jaguar
Project 7 is not a static concept, but a fully-functional, high-performance sports car. The F-TYPE’s rigid all-aluminum architecture provides the perfect starting point, with power supplied by a 550hp supercharged 5-liter Jaguar V8 engine. This power is delivered to the rear wheels through an eight-speed ZF transmission with “Quickshift” technology, and an active electronically controlled limited slip differential. Project 7 also features a free-flow exhaust system with a ceramic finish, 10mm lower ride height and a custom-calibrated spring/damper tune.
“Jaguar’s sporting bloodline and innovative ambition are perfectly embodied by Project 7, both through its sensual design, and its shattering performance. Project 7’s Goodwood debut will provide a great stage to showcase the creativity of our design and engineering teams.”
-Adrian Hallmark, Global Brand Director, Jaguar
Project 7: A story of passion
Under Director of Design, Ian Callum, who constantly challenges his team to push the boundaries of design, Project 7 went from being an experimental sketch by Jaguar designer Cesar Pieri to the track in just four months.
Bringing to bear his love for cars and motorsport, his passion for Jaguar’s heritage, and his familiarity with the F-TYPE, Pieri drew a single-seat sports car with a swooping profile, cut-down windscreen and race-inspired livery.
“When I saw this sketch of a low-screen, single-seat F-TYPE, I felt enthused by it and wanted to take it further. As designers, our very purpose is to disrupt – to turn the norm on its head and see if it still works – and here at Jaguar, we love to push the boundaries. As a team our challenge was to take this gem of an idea, work within the limitations of production feasibility, and create something worthwhile. So I encouraged Cesar and Alister Whelan, Chief Designer, Jaguar, to take it to the next stage and develop a workable concept, and with the support of key departments across the business, Project 7 was born.”
-Ian Callum, Director of Design, Jaguar
Following digital modeling, a clay model of Project 7 was produced. With that signed off, the Jaguar engineering team worked closely with the design team to ensure that the build stayed true to the concept. The F-TYPE’s two key design ‘heartlines’ remain. The most prominent change is the new D-T ype-inspired rear fairing section that incorporates a rollover hoop and swoops down from behind the driver. The convertible top system has been deleted.
Aerodynamic modifications
Aerodynamic modifications include a carbon-fiber front air splitter, side skirts, large rear diffuser and a fixed rear spoiler with a 14-degree angle of attack, giving Project 7 a low muscular stance. The side louvers and bonnet vents are also carbon-fiber, while the carbon-fiber and aluminum mirrors draw inspiration from those on Jaguar’s C-X16 sports car concept, which inspired the F-TYPE.
The windshield has been lowered, while a new front fascia design incorporates revised air intakes and headlights with gloss black surrounds. The car sits on 20-inch forged-alloy wheels with carbon-fiber inserts.
The seat and the insides
The cockpit of Project 7 is no less impressive than its exterior. The driver sits in a composite bucket seat, which is 1.2 inches lower than the stock seat, and is gripped by a four-point racing harness. The passenger seat is replaced by a custom fabricated helmet holder, which carries a custom-designed Project 7 helmet in matching blue paint and graphics, secured by its own harness.
The seat and the insides of the doors are finished in a quilted racing-style diamond pattern. There are carbon-fiber inserts on the console and shift lever, and the steering wheel is equipped with machined aluminum paddles.
“When you look at this car, it has got an enormous amount of appeal. It’s just full of desire – you can see that its sole purpose is to be enjoyed. Project 7 is a very special car – not just because it’s a one-off, but because of its purity of purpose. It’s pure Jaguar.”
-Ian Callum, Director of Design, Jaguar
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