
Last Thursday, Negocios Magazine was invited to cover an event hosted by The Recording Academy, with Grammy and Latin Grammy winning recording artist Alejandro Sanz, at the American Airlines Arena in the city of Miami.
Alejandro Sanz took questions from 40 students which were seeking career advice. Sanz answered questions like “When you do you decide that you need an artist manager?” in which he replied, “…managers are usually good friends… I had already sold a lot of records before I had a manager!” One of many questions that the students ask.ALEJANDRO SANZ
One of the world most poetic and respected singer/songwriter performers. He has sold over 23 million albums and recorded with Alicia Keyes, Calle 13, Shakira, Tony Bennett and more. His most recent release La Música No Se Toca, his first ever for Universal Music Latino, has been an astounding success. The album has remained in Billboard’s Top 10 for over 25 weeks, and has been #1 in 18 countries and earned 18 gold and platinum awards.“His most recent release LaMúsica No Se Toca, his first ever for Universal Music Latino, has been an astounding success. The album has remained in Billboard’s Top 10 for over 25 weeks, and has been #1 in 18 countries and earned 18 gold and platinum awards.” according to a Universal Music press release.
The 44-year-old Sanz made his remarks during a question-and-answer session with music students from leading universities in South Florida, shortly before giving a concert at American Airlines Arena.
He urged the young people to pursue their dreams and carve out a place for themselves in the notoriously competitive music business.
The artist known for hits such as «Corazon Partio» and «Y, Si fuera ella?» said he got his start in music by chance.
«My mother took my brother and me to a karate academy, but since it was closed she enrolled us in a guitar academy that was right next door,» he joked.
He said music has been his «only tool» for getting ahead in his successful career, in which he has won 15 Latin Grammy awards and three Grammys and sold 25 million albums worldwide.
«Writing a song is like making a stew,» Sanz said laughing when asked about his creative inspiration.
«You have to have a lot of ingredients. It’s not enough to have meat and potatoes,» adding that «everything that provokes an emotional response is valid in writing a song».
«Normally, I improvise on guitar or piano. I build a structure and at the end I put in the lyrics. I get a certain pleasure out of fitting words in where they don’t really fit, and that motivates me to keep writing songs,» Sanz said of his method.
The past event was part of ”GRAMMY U® SoundChecks”, which offers college school students the unique opportunity to experience a sound check rehearsal with GRAMMY-winning artist, followed by an interactive and candid question-and-answer discussion. After the panel of questions, Alejandro invited us all to be present at his rehearsal.