One of the biggest myths out there is that EVs are financially out of reach, and that’s simply not the case.
Electric vehicles (EVs) are no longer the cars of tomorrow—they’re changing the way millions drive today. Beyond helping the environment, EVs save money on gas and maintenance while offering a smoother, quieter ride.
Still, many consumers don’t realize just how much they could save. Misinformation and the rapid pace of change often create more questions than answers. With federal tax credits expiring September 30 and state EV policies under review, the timing has never been more critical.
The Role of Electric For All
Addressing these challenges is the mission of Electric For All, the largest nonprofit-led education campaign dedicated to EVs in the United States. Powered by Veloz, a nonpartisan, nonprofit organization, the campaign provides clear and reliable information to help drivers understand the financial, practical, and environmental benefits of EV adoption.
Backed by $43.5 million in funding from Electrify America, Electric For All delivers tools that cut through confusion and empower consumers with facts. Its message is simple: EVs are not just for a select few. They are for everyone—families, commuters, first-time buyers, and seasoned drivers alike.
A Campaign with Personality
To bring its message to life, Electric For All has teamed up with actor, carpenter, and bestselling author Nick Offerman, known for his iconic role as Ron Swanson in Parks and Recreation. Offerman’s approachable style, humor, and credibility help the campaign connect with audiences on a personal level.
“Moving away from fossil fuels is the responsible path if we want to care for ourselves and future generations,” Offerman said when asked why he chose to participate. Through a series of educational videos, he encourages consumers to think about EVs not just as high-tech cars but as smart, everyday tools for healthier living.
Reaching Every Community
One of the most powerful aspects of Electric For All is its commitment to inclusivity. Through ElectricForAll.org, a multilingual hub available in 15 languages including English and Spanish, consumers can access tools to compare EV models, calculate long-term savings, and find charging stations. The platform also allows users to search for incentives by zip code, making it easy to understand what financial support is available locally.
The campaign also prioritizes reaching low-income and underserved communities. With multilingual media strategies and grassroots engagement, Veloz ensures that education about EVs reflects the realities of diverse households across the country. By doing so, Electric For All reinforces that the benefits of cleaner air, lower costs, and healthier communities should be available to everyone.
Industry Support and Momentum
Automakers and energy leaders are rallying behind the campaign. Ford Motor Company, for instance, highlighted its Mustang Mach-E and F-150 Lightning as part of the effort. “These models represent our vision of freedom of choice and how our EVs are designed to fit different lifestyles,” said Cynthia Williams, Global Director at Ford and Veloz board member.
Electrify America’s CEO, Rob Barrosa, added that education is a crucial factor in driving adoption: “Access and education are key to accelerating EV adoption. With this campaign, we empower consumers with the knowledge they need to confidently choose zero-emission vehicles.”
Looking Toward the Future
Electric For All is not just about today’s incentives and choices. It is also about shaping a long-term cultural shift. Plans for 2026 include live events and interactive spaces designed to let consumers experience EVs firsthand. By giving people opportunities to connect and share their own experiences, the campaign aims to build trust and normalize EV ownership across the country.
The momentum is undeniable. From policy debates to new models arriving in dealerships, EVs are at the center of conversations about the future of transportation. What was once an alternative is quickly becoming the mainstream.
Introducing Josh Boone
At the heart of this movement is Josh Boone, Executive Director of Veloz. With over 15 years of experience in accelerating EV adoption, Boone has witnessed the transformation of the market—from the days when only one or two models existed to today’s robust landscape of more than 200.
In the following interview, Boone discusses why now is the best time to consider purchasing an EV.
Electric Cars Plus: September is a special month for EVs, and I would like to ask you first: what is the most common myth consumers still face about electric cars?
Josh Boone: Many families across the country still believe EVs are out of touch or financially out of reach. The truth is, many EVs are now more affordable than gas cars, especially when you factor in federal, state, and local incentives available nationwide.
There’s a short-term opportunity to save money with those incentives, and a long-term benefit from reduced fuel costs. EVs also have fewer parts and require less maintenance. There are no oil changes, no tailpipe emissions, and no smog checks if you live in a state that requires them.
Another point many people don’t realize is that today’s EVs have over 200 miles of range, which is more than enough for most families’ daily needs—whether it’s grocery runs, school pickups, errands, or even family trips.
So EVs provide savings and make practical sense while also contributing to a stronger future. I think one of the biggest myths out there is that EVs are financially out of reach, and that’s simply not the case.
ECP: Yes, and I’ve seen that in Europe and China, manufacturers are still launching new EV models. This is a global trend, right?
JB: Absolutely. Automakers around the world are focused on meeting consumer demand. People want vehicles that are affordable, that don’t harm the environment, and that contribute to cleaner air—because we all want healthy air. They also want cars that are tech-forward and offer better driving experience.
Today, nearly every automaker is developing EVs across their product lines. Many already have models in dealerships, and more are coming. It’s really exciting.
When I started in this space over 15 years ago, back in 2009, there were just one or two EVs available. Now there are more than 200 in the U.S. market. That means consumers have choice. Some families need a large car, others a compact, some prefer trucks or SUVs—and now there are EVs in every category. That level of variety is what makes this moment so exciting.
ECP: In Florida, FPL offers programs to install a home charger, making it easier and more convenient to charge at night instead of relying only on public stations.
JB: That’s a great point. One of the biggest benefits of owning or leasing an EV—new or used—is being able to charge at home overnight. Many utilities, like FPL, now offer incentives to help people install a home charger.
If you have a driveway or a garage, you simply plug in after work, and by the next morning your car is fully charged and ready to go. No need to stop for 10 or 15 minutes at a gas station.
Another advantage is cost: charging your EV at home overnight is often cheaper than using a public fast charger. So, there’s a huge opportunity for savings, and it’s exciting to see utilities and companies investing locally to make home charging more accessible.
ECP: Josh, is September the last big opportunity to buy an EV?
JB: It’s not the last opportunity, but September is definitely an important moment. Federal tax credits expire on September 30, so right now is the best time to save thousands of dollars on a new or used EV. But beyond September, EVs will continue to be a smart investment.
As we discussed earlier, they offer lower fuel costs and less maintenance over the life of the vehicle because they have fewer moving parts. In addition, many states, local, and utility incentives will continue.
Another key point is access to charging. Not everyone lives in a single-family home with a driveway or garage. Many people live in apartments or multi-unit housing. The good news is that charging infrastructure is rapidly expanding in those communities as well. It’s important that local governments and utilities keep investing in these solutions so charging is convenient for everyone.
ECP: Tell me about Veloz. I saw the campaign, including some videos in Spanish. Is the campaign bilingual? And tell me more about your organization.
JB: Yes. “Veloz” means “fast” in Spanish, and our mission is to accelerate the electrification of transportation as quickly as possible. One of our key initiatives is a national EV education campaign we launched in July called Electric For All. The message is simple: the future is electric.
What makes this campaign exciting is that it’s brand-neutral, and all of the materials—videos, banners, resources—are available in both English and Spanish. You can visit electricforall.org, or in Spanish, electricoportodos.org, where consumers can compare new and used EV models, check available incentives by zip code, and even find charging stations.
Our goal is to take an inclusive approach. To truly transform the transportation sector, we need to reach every family and every community. That means providing reliable, accessible information so people can make informed decisions.
One of the biggest challenges today is the amount of misinformation about EVs. As a nonprofit, we serve as a credible, third-party source to answer questions, share facts, and highlight both the opportunities and the challenges that still exist.
And for those considering a purchase now, the timing is ideal: the federal tax credit offers up to $7,500 for a new EV and up to $4,000 for a used one. The campaign is already showing positive results, and we’re excited to continue building awareness in both English and Spanish.
Report: Sebastian Marin Jaramillo
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