By Eduardo A. Hapke/ Miami.
The “Lincoln Continental Experience Miami” was based in three parts, the discussion about the exceptional value and service, the photography experience and the car´s candling.
Continental is the return of the insignia vehicle of The Lincoln Motor Company.
Mandarin Oriental Hotel in Miami, was used as a stage for an intimate discussion with Robert Parker (Lincoln); Lily López, CEO and president of Hispanic Commerce Chamber of South Florida and Robert Lowe, general director of Mandarin Oriental Hotel, about the exceptional value of service.
Robert Parker, global E-Sales and Service Marketing director of Lincoln, is responsible for expanding and solidifying the brand´s identity in the global market. He occupies the position after served as Lincoln in China since 2014. Under his direction, Lincoln sold 11.630 vehicles in China in 2015, his first whole year in sales, a record for a new luxury brand in the country.
Lincoln offers standard service of the car´s pick-up and delivery.
PHOTOGRAPHY EXPERIENCE
Little River Studios was the perfect scenario for the practical experience with Shayna Batya, backgrounding the scenes in a successful photo session.
Shayna Batya (Jenny Abrams) is a visual artist based in Miami. Her interest areas include the moments captured on time, vibrant colors, natural illumination and the current environment.
She specializes in photography, creative direction, movies and visual communication. She has had a job published in companies like Puma, Ted Baker, The Hundreds and Stella Artois. Her main work inspiration comes from her lifestyle´s interior and her photographic portraits than her documentary style. Her lifestyle and documentary work is about all around the world, from places as Japan, Israel and Rio de Janeiro. She is recognized as one of the best 10 photographers on Instagram.
THE EXPERIENCE IN THE CAR
Influent people and media were transported through many traffic sitting on the back seats to relax and then to take the steering wheel where the roads open for a pleasant travel experience. Mike Celentino, chief program engineer of Lincoln Continental Program, offered a wide explication of technology, design and new elements of the vehicle while Eric Turner, Continental Brand manager, highlighted the management and the new sound system, Revel.
Lincoln Black Label is the highest expression of luxury and personal service of Lincoln.
BLACK LABEL SERVICE
Lincoln Black Label is the highest expression of luxury and personal service of Lincoln. Also of enjoying the first quality materials as the Venetian leather, Alcantara® and exclusive design wood, Black Label customers also get improved services in personal customer attention, as car washing, janitor visits out of the car dealer and membership in Lincoln Black Label Culinary Collection of exclusive restaurants.
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